What is the difference between internet marketing and traditional marketing?
By Rich Spy on Jun 11, 2010 with Comments 0
Internet marketing vs traditional marketing, what’s the difference? When I ask this question, my sister answered internet marketing isn’t too much different from traditional marketing, superficial, howerver it’s popular belief. Then what’s on earth the difference between internet marketing and traditional marketing?
1. In internet marketing, business can be done whenever and wherever, no time limitation and space limitation.
The internet affords us a faster and more convenient way to reach our target audience. It also expands our target audience to include those globally, where traditional marketing would be focussed more on local targets. In internet business you can sell or buy product 24 X 7, round the year without employing any person.
That is not possible in traditional marketing.
2. Traditional marketing is costly while internet marketing is faster and economical
Traditional marketing is very costly. It needs long time and budget to get success. Till the date it is consider as proven marketing technique for promoting product or company. The various media are used for traditional marketing, such as Television, Radio, Print [newspaper, magazines etc.], Outdoor and many other media. Thus traditional marketing is very costly and need more time for to succeed. In case of local marketing, traditional marketing is an ideal for product promotion but on international level it is consider as most expensive medium.
Internet Marketing or Online Marketing is the medium to promote product or service through internet. Internet Marketing is a very faster and economical medium for promoting product and business growth.
3. In internet marketing, less employment needed than in traditional marketing
In Internet Marketing, you can also work with less employs [you can take more work with less manpower].Moreover, one of the very exciting things about internet marketing is that it opens the floodgates for the everyday man or woman in the street to participate in an arena where they can own their own business, for minimal outlay and small ongoing costs. But in Traditional Marketing, you need more employment with more man power which in terms requires spending more money.
There are some other differences between internet marketing and traditional marketing, these points would make up the main differences. Though there are so much difference between internet marketing and traditional marketing, they are not conflict, when you cut through all the hype and clutter online, its very easy to see that the traditional marketing systems, focuses and requirements are still there. Its just that many enterprising folks have found a way to make things easier and faster, expand their business and increase their profit, via the internet.
So that is internet marketing vs traditional marketing. If it wasn’t for the fact that people see internet marketing as spam, it would be the clear winner for the best marketing style. As it is, probably the best marketing strategy would incorporate marketing methods for both kinds of advertising.
If you are planning to adventure into online business, my most important piece of advice is to follow, or model, someone else’s success. There are plenty of internet marketers that have had sensational success, the only challenge is to be able to sort out the real from the make believe.
Filed Under: Affiliate Marketing
About the Author: An expert in making money online, a freelance English-Chinese translator with 8 years experiences.
