What is niche and How to find the best niche for your blog?

This is the first step of “5 steps to make thousands US dollars per month” – how to find the best niche for you blog/website.

• First of all: What is Niche?

The Niche in English original means the micro ecological environment.

Now, Niche Marketing refers to your business choice in marketing. It means finding a segment of the general market for a product or service line. One then develops a solution for the needs of that segment and then markets to it to get the word out.

A niche market is composed of individuals and businesses that have similar interests and needs, which can be readily identified and that can be easily targeted and reached.

Finding a niche for your business means finding a great product or service for a highly targeted audience.

The Wikipedia explains the word Niche like this: By definition, then, a business that focuses on a niche market is addressing a need for a product or service that is not being addressed by mainstream providers. A niche market may be thought of as a narrowly defined group of potential customers.

Ok, lets talk about the subject directly!

• Now you understand what is Niche, then how to find a Niche?

1. The best niche for you should be a niche product or service you are passionate about – this is the most important aspect for you to be successful. Why? Because only if you are passionate about it, you will be willing to devote your time and effort to create a meaningful and rich content website of this niche, only rich content can bring big traffic, then generate worthwhile income, and you will enjoy what you’re doing.

2. The best niche for you should be a niche product or service you are or at least will be knowledgeable about – reflect on what skills, hobbies or products you know the most about. If you don’t have the knowledge yet, then you can choose a niche product that you are interested in, then spend the necessary time to research it, so you can eventually become an expert in your niche marketing.

3. Define your niche market – do the necessary research to see if there is a market for your niche product. To create a profitable business for your niche product, you need to ask yourself these questions:

a) Is there sufficient demand for it? – if you choose a field that is too broad it may be hard to stand out from the competition, for example, camping equipment is your niche product. Well, unless you are a large corporation such as Parknshop (a large supermarket in my town), you won’t stand out from the crowd. However, a more highly targeted niche product could be Coleman Camping Equipment.

b) Keyword research – use keyword tools such as the overture suggestion tool or wordtracker to how many people are searching each month on keywords related to your niche product. Here’s an example: According to overture (at the time of writing this article), the keyword phrase “camping equipment” was searched 76164 times in one month. If you do a search on Google.com for camping equipment you will find 1,610,000 web sites show up – heck, that’s too competitive.

However “coleman camping equipment” generated 1242 searches in one month according to overture. Google.com shows 93,200 competing websites. That’s much better though still somewhat competitive.

Tip: Notice how not many web sites (even the top ones), don’t have “coleman camping equipment” in their titles. This is just one way to create a high ranking on the search engines for your newly targeted web site. This will then provide lots of targeted traffic to your site.

c) Take a survey ?you may already have products or services that you selling to your customers. If so, ask questions within your survey about what product/service would help your customers business. If it can help them save time by gaining more knowledge or automating tasks, you could have a winner.

d) Create Your Own Unique Selling Position (USP) – study your competition to find out what they emphasize about the product which makes them stand out from the crowd. Then decide on something that will make your business unique from the others. It could be something unique about the product (ie discount coleman camping equipment) or you could choose a more highly defined target market (ie boyscout organizations and clubs throughout the USA).

4. Build and promote your web site – to build a nich site you need to create a number of content rich pages that will not only attract visitors from the search engines, but inform and move them to purchase the products and services you are promoting from your site. Read my article, “How to Create a Web Site That Sells”

Niche marketing is the key to developing a profitable business that will make you stand out from the crowd. By doing the necessary research and building a niche website, you will become an expert in your niche marketing field.